Instagram has changed the way most people view the world, and more importantly how they interact with brands. Sprout social recently released stats that say 65% of the top-performing Instagram posts feature products, and that 80% of users follow a business. Obviously, these stats are great for businesses but let’s not all start flooding the platform with products, remember the 80/20 rule.
What you can do is create fantastic content all of the time and increase your followers and get your brand loyalty firmed up.
If you are struggling with Instagram and are wondering:
- How do they do those big pictures split over 9 boxes?
- Are they hiring a professional photographer to do their photography?
- Do they have an in-house graphic designer for those little quotes?
We’re here to help you with our top three apps that will help you take your Instagram profile to the next level.
How do you get professional looking photos on Instagram?
The best way to improve your photos is to take more photos. Practice does make perfect and with photography it’s learning about how different light, angles and layouts effect the way your photos turn out.
VSCO has a camera option, filters and an editing section for photos you have taken using your camera app. When using the camera setting, it has a manual option as you would find on an actual camera. This allows you full control when shooting images. It’s not the easiest of apps to navigate, but once you have got the hang of it you should start to see a huge improvement in your images. This tutorial from iPhone Photography school is really helpful to get you started.
How do you split one big picture into 9 little ones?
You’ll have seen this technique on some of the big brand’s feeds. It looks as if one huge image is taking up a chunk of their grid.
This is really useful if you are a business and you are launching a new product or brand. You can even add images behind each block to create a more in-depth profile of your business, launch, or products.
You don’t need to be an editing genius to achieve this. You just need a little app called Tile Pic. It’s so easy, you just upload your image and choose how many tiles you want it split into and then it saves it to your images. You then just need to make sure you upload them in the right order. Using a platform such as later will allow you to preview and schedule your images and captions. That way you know there won’t be any mistakes.
How to you create beautiful graphics if you don’t have an in-house designer?
Clipart and word just aren’t going to cut it in this Instagram world where everything has to be aesthetically pleasing. However, if you have no graphic design skills and no in-house graphic designer this can be a bit daunting.
This is where the incredible platform Canva comes in. The free option has loads of different designs, images and fonts available for you to use and download. If you subscribe you have access to an even bigger range of images and graphics. You can design from scratch or if you aren’t quite ready for that, use one of their many templates to help guide you. Their blog is full of information on new templates, fonts and ideas. All guiding you to better design for your business.
Instagram is great for business. Showing who you are and what you believe is key to driving interest in those product posts when you put them up there. A really great example of showing products in an engaging way is Ikea. They show their products in settings that their customers can relate to, and then tag those products so they are easy to find online.
With these three easy tools you should be able to start curating a grid that is engaging and drives sales.