We’ve all been had a creative block within our businesses at one time or another and coming up with engaging blog posts every week can become a struggle.
Creating content for ourselves and out clients is ‘what we do’ but that doesn’t mean we don’t deal with brain fuzz every now again too. That’s why we always refer back to the following list of ideas to get our creative juices flowing again…
A lot like this one (ahem) list posts just work. Useful information without being an overload.
Another popular choice of post is the ‘How To’
Talk about executing an idea or process with graphics, video or audio.
People love a checklist format because it’s easy to digest and more usable when it can be visually ticked off.
Doing your own research within your niche is a great way to create content for your blog within your own field of expertise.
We all know how addictive a Netflix Series can be so create a similar buzz around your subject that can be broken down in to a series of posts to build engagement, making them want to come back for more.
Not too dissimilar to the ‘list post’
Create a list of hints and tips for your audience relevant to your niche but without giving all your hard earned secrets away.
People love to know you’re human and not just a desk robot and let’s be completely honest here, we are all a little nosey.
Behind The Scenes posts are great for showing a personal side to your business. Show them how things are created, what goes on in the office/workshop etc.
Who To Follow Posts
Create a post listing the people/profiles that influence you within your field. Shout them out on social media and they might just re-share.
Best Of Blog Posts
Talking about your most popular posts with links to each will promote them to the reader and keep them engaged on your site longer if they see something they want to read.
What to do predict will happen within your industry in the coming year/years?
A great post for the coming new year, a new collection release or product launch.
Reviews are always popular because people love a sense of ‘try before you buy’
Be honest as possible so your readers know they can trust your opinion and make them come back for your online advice.