4 Beginner’s Tips For Selling Your Products or Services Online

Going from selling products or services in the real world to setting up shop online can feel like being twelve again and being forced to wear short shorts back at primary school.

In the ultra-competitive search rankings and social-sphere, everything you’ve worked so hard for offline can seem to bear little significance or value. And to reestablish yourself from scratch as an authority can appear a near impossible task.

But the reality is selling your products or services online is actually a breeze compared to what you’re used to. The trick is simply not letting yourself get discouraged or overwhelmed by the noise and endless list of things to do and staying focused on what it is you know best.

Do just that and make the transition seamless and pain-free with our four essential tips for selling your products or services online.

1. A Great Website

In 2018, having a great website may seem an obvious point to make. But with more generic themes and free drag-and-drop builders than ever before, there’s a big difference between having a good website and having a great one.

That being said, it is also easier than ever to hire a specialist web design agency to make your something custom that’s perfect for your market and audience. Going custom also means you stay in full control of your data and ensure you create a fully mobile experience — crucial for SEO in 2018.

2. A Solid Web Presence

One of the biggest traps businesses fall into is thinking they need to be on every singe social channel — from Bebo to Vero.

But, especially when you’re first starting out and just building an audience, it will be much more effective and lucrative if you focus your efforts solely on one or two.

This will not only save you money in terms of advertising (which you will need to do to make an impact), but will help you refine your strategy so that it’s targeted to a more specific and higher converting audience.

In general, LinkedIn is best for services and professionals, Facebook and Pinterest are best for product sales, and Twitter and Instagram are best for connecting with influencers.

3. Set a Fair Offer

Even if you’re new to the world of selling your products or services online, it doesn’t mean you need your prices need to reflect your beginner’s status.

Set a fair price to make a good profit and give customers value in other ways. Offering free introductory or bonus products or services can soon add up, but offering things like ebooks, guides, instructions, webinars, and checklists can be great ways to add value with little investment.

4. Know When to Outsource

Customers pay you for one particular reason or skill, but when you’re selling your products or services online, it can be easy to forget that and waste your time and expertise on other, less effective areas.

Stick to what you know best and are getting paid for, and leave the rest to those who are themselves experts in the areas. It’s easy today to outsource everything from web design and digital marketing to content writing and event planning. All you need to know is where to look and who to hire.

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Alistair Hague

Alistair Hague

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