Email marketing is a high-impact, low cost way of delivering your marketing message to current customers and prospects. To grow your email marketing list you will need to make it easy and exciting for anyone to sign-up. Here are a few ways you can increase your list of subscribers.
Using Social Media
You could use your social media accounts to host a free giveaway in exchange for contact information. Encourage visitors to click through to your website and sign up using an email address. Allow your landing pages to be shared on social platforms. This will encourage your leads to share your page with people on their network. You could also advertise your brand on social media and link the ad to your landing page to get people to sign up.
On Your Website
Some customers enjoy leaving feedback in regards to a product they’ve purchased or something that they have been involved with. Provide them with the option of joining your mailing list but make it sound exciting by mentioning that they will receive offers & deals to get discounts if they join. You could also create a pop up asking if they would like to join your newsletter. The pop up could appear after a person has been active on your website for a certain amount of time. The more time someone spends on your website the more interested they are in what you offer.
Offer Discounts, Coupons & Giveaways
It’s common for many online stores to give away a discount code or coupon in exchange for you giving them their email address. Also consider giving away free content such as a free download. This download could be an ebook, video, article or you could make a certain area of your website to only be available to those who provide an email address.
Hosting An Event
Host an event that showcases your brand and what you do. Drop invitations off locally and to nearby businesses. Advertise your event in the local media. Allow people to RSVP with their email addresses.