Blogging has been around since the 90s and is considered by some as a dying medium that’s already being superseded by visual content and video.
But, if you’re reading this article, then you understand all too well that blogging has unique advantages which mean it isn’t going away anytime soon.
The written word will always be in demand. And you could even say that, as the web becomes more saturated with voices and over-stimulating content, its simplicity and tranquility will only become more and more sought after and enjoyed by users.
Having established that blogging has an undoubtable and important place in our future, let us now look at some of the benefits of blogging for business that will help keep it there.
1. The Voice of An Authority
There are few better ways to establish yourself as an authority in your field than by building a blog.
A blog gives your brand an unedited and universal platform for sharing information and insights, and in the process, helps develop a strong brand story and identity. What makes it such a huge benefit of blogging for businesses is that a blog can be started by anyone, no matter how small or new to an industry you may be.
2. Unconditional Value
A blog is an additional offering to your customers on top of your product and service. It is free and unexpected, and if it manages to be a rich source of information, it will also be highly valued.
This value translates to an investment of time by your audience and results in loyal and engaged customers. In Google’s eyes, all this extra, quality activity also leads to higher rankings and thus more traffic.
3. People Like Personal
Due to their nature, websites and marketing campaigns can often appear cold and impersonal. Blogs, on the other hand, are structured more like personal journals, and as such, are ideal for showing the personal side of your business.
Through the language you use, topics and concerns you talk about, and insights into your life and business you share, you can humanise your brand and allow customers to be better able to relate to your brand.
4. A Meaningful Conversation
Before blogging, marketing was more of a one-way conversation in which businesses told customers what they want and assumed they understood their needs.
Blogging for businesses changed this as we can know use blogs to start dialogues and debates and use them to invite comments, feedback, and criticism. This, in turn, helps businesses be stay in touch with their customer’s needs and create an audience that is much more invested in their brand.
5. You’re in The Know
You can plonk a website up and never have to update it again. But do so and your visitors won’t know how old it is and therefore if you’re currently operating, if they can trust you, and if your offerings and methods are up to date.
Google knows this — it’s often called the freshness factor. And so it recognises a frequently updated blog as one of the strongest factors in a high-quality website. As a result, the freshness factor is arguably the leading benefit of blogging for businesses, and the leading reason behind why blogging as a medium has a long life ahead of it.