5 reasons why updating your website is important

Website – The virtual shop window to your business

1. It creates the right impression of your business

Think about the impression you get from a business that last updated its Latest News page over a year ago.  Would you be more or less likely to do business with them? Whenever you meet someone at a networking event or give someone your business card, one of the first things they are likely to do is check out your website.  Your site is your businesses shop front, open 24 hours a day, 365 days a year and you need it to represent what your business does today, not what it did six months ago.

2. Search engines like a good website

Change for change’s sake won’t suddenly rush you to the top of Google, but it is true that search engines will look favourably on websites that generate new content.  Google’s raison d’etre is to sort through the billions of web pages of content out there and deliver the most useful information to the end user.  Sites that add useful content are smiled upon.

3. It demonstrates that your business is well organised

We know what it’s like.  You’ve got a thousand and one things to do and updating your website isn’t anywhere near the top of the list.  But think again about the impression you are giving to your visitors;  potential customers. An up-to-date website demonstrates that you’re a company that keeps on top of things & hiring an agency like us takes the pressure off.

4. It shows you can communicate

In almost any business you need to be able to communicate with your customers.  Sharing ideas, understanding the issues, explaining the solutions; whatever line of work you are in, if you can show that you can communicate effectively you’ll have an advantage.

Updating your website and making sure that your messages are clearly displayed goes a long way to ticking this particular box.

5. Keep visitors coming back

Imagine going back to a high street shop a year after your first visit to find that they have exactly the same products on the shelves and exactly the same window displays – you won’t bother going again because it’s never going to change, right?

Your website is the same – you can keep visitors coming back to the site by telling them about your news, latest offers and product reviews, increasing the chances of selling to them not just once, but again and again.

New content and positive change is essential to keeping at the top of your game. Want to chat about how we can help? Email: [email protected]

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Alistair Hague

Alistair Hague

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