Best Practices for Each Social Media Platform

As a general rule, creating content specific for each platform is always going to go down well. Creating great captions for Instagram and videos for LinkedIn is even better! We’re here to give you a few tips and tricks for each platform.

With social media, ‘one size fits all’ won’t quite cut it I’m afraid! If you are wanting to target a younger crowd, Snapchat filters, TikTok challenges and Instagram Reels are the way to go. According to Sprout Social, here are a few questions you should be asking yourself when it comes to individual platforms:

  1. Why am I using this platform?
  2. Who will reach on this platform?
  3. What type of posts work best on this platform?
  4. How are my posts unique to this platform?

Here are a few of our tips to help improve your organic socials!


Short and snappy!

ALWAYS stay low on word count, keep it concise and stay SEO optimised. By strategically adding keywords to the captions of photos and videos you share, you’ll be able to boost your rankings across Facebook.

Don’t Overuse Hashtags

Have you ever searched for a hashtag on Facebook? I thought not. If you are going to use hashtags, #work them into your text.


Your Bio Acts as a SEO

If you are wanting to drive people straight to your profile, your bio works as a search engine. This means using keywords will be highly beneficial to your profile. I hate to break it to you, but no one is searching for you Emily. Why not try Fashion Fitness Blogger instead?

How Many Hashtags Should I Use?

You can use up to 30 hashtags on your posts and 10 on your stories however, just because we can use 30 hashtags doesn’t mean we should. I’d also recommend not relying on the most popular hashtags! You will just get lost down a very long feed, look for the niche ones. Be the big fish in a small pond!

Hidden Hashtags

On your Instagram stories, my biggest recommendation is tagging your location and adding hidden hashtags!

Add your location and shrink it down so that nobody can see it, this isn’t to hide it necessarily (whilst we are here, always tag your location on posts). It just to make your story less messy but people searching for that location or hashtag will find you and that is what we’re after!



Twitter doesn’t have a limit to hashtags, with that being said we don’t recommend using any more than three! Similarly to facebook, try adding these into the caption.

Stay Consistent

This can be said for many platforms, but Twitter is different. It’s such a high-volume, fast-paced platform that it can be very easy to get lost in the crowd! Be sure to stay on top of trends and stay consistent.



I don’t know about you but the main reason I go onto Pinterest is to find out new ideas and gain inspiration. Pinterest is all about inspiring users, not driving sales. It’s is the perfect place to show off your product in a real-life situation and show them why they need it!

Keep Organised

Create multiple boards and keep your audience scrolling. Much like Instagram, Pinterest is all about aesthetics. Make it neat, attractive and engaging. This is a visual platform and there is a lot of competition so be the best in the business by creating covers for each board.

Install Pinterest to your Chrome

This will help you when you are scrolling online and wanting to add something automatically to your feed. You can simply hover over any image and get it saved within two seconds, and trust me when I say this is a life-saving function especially if you are going add products from your website.


Add #FYP to Every Video.

Even though this is a very popular hashtag, this will help get your video seen. Unlike what we have learnt from Instagram.

Have An Engaging Start

As we are all aware, we have the attention span of goldfish! Infact, we have 2 seconds less attention span than that of a goldfish, so you truly do not have the time to be wasting on your TikTok videos. There is nothing more important than the first three seconds of your video, make it shocking, educating or interesting. People are constantly scrolling through TikTok and will not waste any time moving on to the next one if your video isn’t making the cut!


Use Media

According to LinkedIn, posts with images or videos receive 98% more engagement than those without. Try to avoid stock photos and post something authentic! With LinkedIn, it’s not about aesthetics. It’s about business.

Target Your Audience

If you have more than 300 followers, you can target your posts based on location, university, job, industry and more! If your budget allows, I would definitely recommend this step!

Always remember to have fun with it though, social media is there to show your brand personality and get people engaging!

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Katie Linaker

Katie Linaker

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