Alistair Hague

The Impact Of Coronavirus On Your Digital Marketing

The Impact Of Coronavirus On Your Digital Marketing The impact of Coronavirus on your Digital Marketing

Over the last couple of months, many of us have sadly faced a number of challenges, spanning both our personal and work lives. In these uncertain and difficult times, there is understandably a lot of anxiety around how the coronavirus pandemic will affect businesses and the way they are marketed. During the last month, we […]

Comparing your website to the competition – do it properly

Comparing your website to the competition – do it properly Knowing what your competitors are up to is an important step to building an effective marketing strategy for your website. However, it’s not enough to just constantly compare your own site with theirs - you'll need to check if what you are doing is worth it.

Knowing what your competitors are up to is an important step to building an effective marketing strategy for your website. However, it’s not enough to just constantly compare your own site with theirs – you’ll need to check if what you are doing is worth it. There is a right and wrong way to compare […]

Top three apps to help your Instagram profile get to the next level

Top three apps to help your Instagram profile get to the next level Top three apps to help your Instagram profile get to the next level (1)

Instagram has changed the way most people view the world, and more importantly how they interact with brands. Sprout social recently released stats that say 65% of the top-performing Instagram posts feature products, and that 80% of users follow a business. Obviously, these stats are great for businesses but let’s not all start flooding the […]

How can Facebook Adverts help your business grow?

How can Facebook Adverts help your business grow? How can Facebook Adverts help your business grow

Facebook Adverts are a great way for smaller businesses to try online adverts without throwing away a lot of money. They offer the same structure as Google Adwords and can give you an insight into what is the best audience to place your advert with. Does Facebook have quality scores for adverts? One of the […]

5 Essential Web Design Tips For A Professional Homepage

5 Essential Web Design Tips For A Professional Homepage 5 Essential Web Design Tips For A Professional Homepage

Web design is a complex art that can take designers years, if not decades, to get a solid grip of. However, you can achieve ninety percent of what an expert can by simply understanding a set of core principles that every website — no matter what the industry or market — should follow.  What puts […]

6 Easy Ways to Increase Your Website’s Load Speed

6 Easy Ways to Increase Your Website’s Load Speed 6 Easy Ways to Increase Your Website’s Load Speed

The speed of your website has never been so important. In fact, in 2018, it can make or break your business. This is why it’s so important to increase your website’s load speed as much as humanly possible. But, unless you’re a master coder or UX expert, that is much easier said than done. To […]

Blog Writing Basics For Maximising Leads & Engagement

Blog Writing Basics For Maximising Leads & Engagement Blog Writing Basics For Maximising Leads & Engagement

You’re publishing the content, but for some reason it’s not translating into real concrete engagement. There’s got to be something you’re missing, some trick you’ve overlooked that if you just find will turn the tables in your favour, right? There’s so much information out there on blog writing and copywriting that we often fall for […]

How to Build a Brand That’s Future-proof

How to Build a Brand That’s Future-proof How to Build a Brand That’s Future-proof

Building a business and building a brand are two very different things. One of the main differences is that businesses are solid and change very little over time, but brands are fluid and can change much more often.  In 2018, this last point is ever truer. To keep up with such a dynamic market, brands […]

5 Digital Marketing Tactics Every Small Business Should Know in 2019

5 Digital Marketing Tactics Every Small Business Should Know in 2019 5 Digital Marketing Tactics Every Small Business Should Know in 2019

Unless they have been living under a rock, every small business owner knows the importance of digital marketing. However, that doesn’t necessarily mean they invest in it though. In fact, a study in the US found that only a quarter of small businesses actually invest in online marketing. One of the primary reasons for this disparity […]

The 3 Step Content Marketing Funnel

The 3 Step Content Marketing Funnel The 3 Step Content Marketing Funnel

When you’ve published lots of content and are not seeing any concrete results, it’s easy to think the answer is you just haven’t yet published enough. If it’s high quality content, it certainly won’t do any harm to make some more. However, if your content publishing efforts are following no clear structure or strategy, then […]

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