About Alistair Hague

I'm a marketing professional with extensive 18 years’ experience in online & ecommerce marketing including affiliate marketing, PPC, CPA, CPC and CPM campaign management, social media, SEO, blogging, email marketing & web design.

Email Campaign Manager – Sheffield

By | October 20th, 2017|Careers|

Omni are a full service Web Design & Digital Marketing Agency based in Sheffield & London who specialise in small to medium size UK businesses. Omni’s search marketing services range from Google Adwords to Organic Search Engine Optimisation. Omni isn’t just PPC professionals and Email, SEO & Social Media experts, we’re also passionate about Creative, [...]

How to pick the Keywords that really matter

By | October 18th, 2017|SEO|

Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial [...]

How Voice Search is going to change SEO forever

By | October 11th, 2017|SEO|

There has been an ongoing debate around the world about if voice search is going to be the end of SEO. We are at it again trying to find out if the rumours are true. If you ever talked about having a casual chat with a computer some years back, it would seem like science [...]

How Social Media Mishaps Can Contaminate Brands

By | September 28th, 2017|Social Media|

Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences that may not have been clear to those taking a cavalier attitude towards social media behavior. Social media actions can have legal consequences. Martin Shkreli has been [...]

What are Backlinks and why do they matter to your SEO?

By | September 4th, 2017|SEO|

Well, for one, backlinks are the biggest way for people on other websites to find your own, because that’s exactly what they are: links directly to your website from another place on the internet. It’s not complex, but it matters a lot, because a link is important; it lends a great deal of weight to [...]

Your websites finally finished – whats next?

By | August 15th, 2017|Digital Marketing|

Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments [...]

Which Pay Per Click Strategy Offers the Best Returns?

By | May 24th, 2017|PPC|

PPC advertising saw some major shake ups in 2016. It started when Google decided to kill off right-side text ads. Several months later, the big G announced that Expanded Text Ads (ETAs) would soon be a reality; on Aug. 1, 2016, this promise came to fruition. Many industry experts hold the text ad expansion as [...]

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