About Alistair Hague

I'm a marketing professional with extensive 18 years’ experience in online & ecommerce marketing including affiliate marketing, PPC, CPA, CPC and CPM campaign management, social media, SEO, blogging, email marketing & web design.

Your websites finally finished – whats next?

By | 2017-08-15T13:37:02+00:00 August 15th, 2017|Digital Marketing|

Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments [...]

Which Pay Per Click Strategy Offers the Best Returns?

By | 2017-05-24T19:04:17+00:00 May 24th, 2017|PPC|

PPC advertising saw some major shake ups in 2016. It started when Google decided to kill off right-side text ads. Several months later, the big G announced that Expanded Text Ads (ETAs) would soon be a reality; on Aug. 1, 2016, this promise came to fruition. Many industry experts hold the text ad expansion as [...]

Whats the right fit for you? SEO or PPC?

By | 2017-05-15T07:40:40+00:00 May 15th, 2017|SEO|

Every business owner on the Web is trying to claw their way to the top of the SERP's in hopes of striking gold in terms of traffic, leads and sales. While everyone has the same goal, each uses their own set of methods and tactics. Two of the most popular routes for attaining higher rankings [...]

Digital Marketing Manager required – Sheffield

By | 2017-05-11T11:47:25+00:00 May 11th, 2017|Careers|

Do you tweet, share, and post to social media in your sleep? Do you blog like it’s going out of fashion? Do you know what it takes to grow an online community? We're looking for a Digital Marketing Manager to manage a websites news feed, email output & social media accounts by implementing strategies and [...]

How long should it take to see SEO results?

By | 2017-04-18T06:49:32+00:00 April 18th, 2017|SEO|

When a company begins to develop a SEO strategy or work with an optimisation agency, the single biggest question on everyone’s minds is, “How long until our site tops the SERPs?” It’s a fair question to ask. Brands (especially those who are just starting out) are in a hurry to gain visibility, leads, clients and [...]

Integrating PR into a digital marketing service

By | 2017-03-19T11:24:15+00:00 March 19th, 2017|PR|

Digital marketing, social media management and web design is at the heart of what we do and whilst we strive on creating and building the best possible digital service for clients we have recognised the need and benefits of a Public Relations service. Here at Omni we can help your business secure a piece of [...]

Five industries getting the best ROI from Digital Marketing

By | 2017-03-12T10:10:26+00:00 March 12th, 2017|Digital Marketing|

We live in a computer-driven & mobile world; digital marketing is how relationships now are being built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so [...]

How to Really Understand Your Customers

By | 2017-03-10T08:54:19+00:00 March 10th, 2017|Omni|

Successful business is all about understanding your customers. You could have the best product in the world, or the best sales team and the best processes, but unless you’re actually giving your customers what they want, your efforts could be useless. When you’re building a website or marketing your product, you need to start to [...]

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