Category: Email Marketing

How to Write an Email Subject Line that Grabs the Attention

How to Write an Email Subject Line that Grabs the Attention How To Write An Email Subject Line That Grabs Peoples Attention

If you’re like most professionals, you probably write stacks of emails everyday but hardly think about the subject line. It’s an afterthought that you add just before you hit send. Yeah? If so, you’re making a crucial error. The subject line often decides if an email is opened and how the recipient responds. It’s no […]

A Beginner’s Guide to Building An Email List

A Beginner’s Guide to Building An Email List A Beginner’s Guide to Building An Email List

If you want to get the most from the web, you need to have an email address. This unwritten law means that by 2022, there’ll be more than four billion email users around the world. This inbox boom has not been overlooked. Businesses both large and small are building email lists with as many of […]

4 Ways To Grow Your Email List

4 Ways To Grow Your Email List 4 Ways To Grow Your Email List

Email marketing is a high-impact, low cost way of delivering your marketing message to current customers and prospects. To grow your email marketing list you will need to make it easy and exciting for anyone to sign-up. Here are a few ways you can increase your list of subscribers. Using Social Media You could use […]

6 Key Benefits of Email Marketing

6 Key Benefits of Email Marketing 6 Key Benefits of Email Marketing

Email marketing provides more opportunities for your business and allows you to reach a large audience within a fraction of the cost of traditional media. Here are some of the key benefits that email marketing can bring to your business. It’s Cost Effective It’s inexpensive and you can reach people who are interested in your […]

6 Ways To Help Increase Traffic To Your Website

6 Ways To Help Increase Traffic To Your Website 6 Ways To Help Increase Traffic To Your Website

There is one thing that business owners always want more of and that’s customers. One key area to attract more custom is to increase traffic to the website. There are many ways you can increase traffic to your website. Here are six useful options that can help. Blog Posts If you haven’t already, set up […]

Email Marketing Metrics You Must Track

Email Marketing Metrics You Must Track Email Marketing Metrics You Must Track

Email marketing metrics allow you to view various kinds of fascinating data about your email campaign performance. This data can be used to define how well your campaign is performing, and discover weaker areas so that you can better your next one. There are many different factors that can influence how successful a campaign becomes, […]

Blogging For Business

Blogging For Business blogging-for-business

Blogging for your business can be one of the most valuable ways to communicate with your customers. It’s your space to share relevant, up to date information in more detail than on your social media platforms. It gives you a voice and personality beyond the usual website. If you blog on a frequent basis you […]

Tips for e-mail subject lines that will make everyone want to click

Tips for e-mail subject lines that will make everyone want to click Tips for e-mail subject lines that will make everyone want to click

The average e-mail open rate is slightly above 20 percent. Of course, it varies from industry to industry – with some going as low as 15 percent. You may be tempted to think that, if your numbers are within these margins, your e-mail campaigns are doing well. And that’s true. But why not strive for “great” instead of […]

Email newsletters outstrip Social Media, Paid Search for ROI… again!

Email newsletters outstrip Social Media, Paid Search for ROI… again! Email newsletters outstrips Social Media, Paid Search for ROI... again

Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional services firm Clutch. Better return on investment (ROI) looks to be the reason why. Approximately four-fifths (83%) of the US email marketers Clutch polled sent newsletters as […]

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