Category: PPC

Creating An Effective Landing Page

Creating An Effective Landing Page Creating An Effective Landing Page

An effective landing page is a fundamental part of successful online marketing. A well constructed landing page grabs the attention of visitors and compels them to complete a conversion. Here are some useful tips to consider when creating your landing page. Make Your Page Appealing The look of the page and how well it is […]

The Benefits of Google Ads to Grow Your Business Online

The Benefits of Google Ads to Grow Your Business Online The Benefits of Google Ads to Grow Your Business Online

After the recent transition, Google Adwords has now been re-named Google Ads. Google Ads is designed to make it easier for small businesses to get started with online advertising: “It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on […]

Getting the most out of your pay per click strategy

Getting the most out of your pay per click strategy Getting the most out of your pay per click strategy

Pay-Per-Click (PPC) advertising is a way for you to pay for clicks to your website which is generated by adverts. Successful PPC campaigns can provide substantial ROI, if conversions from ads are being achieved. There are many platforms that offer this service, the most popular being Google Adwords. Compiled below are some useful tips to […]

Google Adwords Interface Changes – What You Need To Know

Google Adwords Interface Changes – What You Need To Know Google Adwords Interface Changes - What You Need To Know

Google AdWords updates don’t come frequent but the recent changes to AdWords have left some intrigued by the new functionality and others frustrated by the new interface. We have compiled a few updated features that we consider to be of particular interest in making the experience of advertising via AdWords better for the user. Recommendations Formerly […]

Google Adwords & G-Suite is free for UK charities

Google Adwords & G-Suite is free for UK charities Google Adwords & G-Suite is free for UK charities

For years Google has supported non-profit organisations in the US by providing free access to its powerful Google Apps system (now called Google Suite). UK charities used to be excluded but  since 2014 it’s been available here too. Even better, the consolidated Google for Nonprofits scheme now also includes grants for advertising using Google Adwords (now […]

Which Pay Per Click Strategy Offers the Best Returns?

Which Pay Per Click Strategy Offers the Best Returns? Which Pay Per Click Strategy Offers the Best Returns

PPC advertising saw some major shake ups in 2016. It started when Google decided to kill off right-side text ads. Several months later, the big G announced that Expanded Text Ads (ETAs) would soon be a reality; on Aug. 1, 2016, this promise came to fruition. Many industry experts hold the text ad expansion as […]

Google’s Click-to-Message Ads Lets Your Customers Send You Texts

Google’s Click-to-Message Ads Lets Your Customers Send You Texts googles-click-to-message-ads-lets-your-customers-send-you-texts

65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used their phone to their to find you, so why wouldn’t they want to take the next step? Google recently announced their Adwords’ Click-to-Message ads would […]

Improve the ROI From Your Marketing Budget with Google AdWords

Improve the ROI From Your Marketing Budget with Google AdWords improve-the-roi-from-your-marketing-budget-with-google-adwords-1

Whether you’re a small business owner or the CEO of a multi-million pound company, the advertising platforms you choose can make or break your year and your career. And there are so many advertising mediums available these days, you have to keep in mind that every salesman you meet will tell you that the advertising platform they’re selling is […]

Exploring some of the way PPC can help your medical practice

Exploring some of the way PPC can help your medical practice Exploring some of the way PPC can help your medical practice

Frustrated that you’re spending money on advertising that comes up empty, or close to it? Want to know the fastest way to attract more patients within days? You may have tried SEO and social media marketing and direct mail, all of which should be part of a comprehensive marketing strategy. But there is only one tactic that stands […]

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