Category: PPC

4 Ways to Improve Your Google Shopping Campaigns

4 Ways to Improve Your Google Shopping Campaigns Google Shopping Campaigns

With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]

Squeezing every drop out of Facebook Lead Ads

Squeezing every drop out of Facebook Lead Ads Squeezing every drop out of Facebook Lead Ads

Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilise them. Lead ads allow brands to auto-populate forms being filled out by users – for purposes including events, newsletters, offers or requests for further information – with details those users […]

Proven Ways Remarketing Makes Your Business Outstandingly Successful

Proven Ways Remarketing Makes Your Business Outstandingly Successful Proven Ways Remarketing Makes Your Business Outstandingly Successful

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand. First, forget everything negative you’ve heard about remarketing so far. It’s not online stalking. People don’t actually find it creepy. Remarketing is awesome. Essentially, remarketing is a […]

What is PPC and why should we be using it?

What is PPC and why should we be using it? Pay Per Click

Multinational companies with huge marketing budgets no longer dominate the search results. PPC guarantees traffic to your site or you won’t pay a penny, and with the correct management and effective optimisation, this can provide results for your business at a maximum ROI. Without expert supervision Pay Per Click costs can rise rapidly. As we […]

Could Snapchat’s On-Demand Geofilters be the Next AdWords?

Could Snapchat’s On-Demand Geofilters be the Next AdWords? Snapchat's ondemand geofilters

Snapchat’s On-Demand Geofilters let any user pay to upload custom geofilters for a particular location and time. Could this be Snapchat’s democratised approach to ad buying? Snapchat’s independence as a private company has let the communication mobile app platform experiment a lot. But if it wants to go public, it’s time to start making money. […]

Who Are The Winners & Losers With The Google AdWords Layout Change

Who Are The Winners & Losers With The Google AdWords Layout Change Google-Adwords

A few weeks ago, Google removed right ads from the AdWords layout and placed potentially four ads at the top of the listing page. Now, webmasters wait to see if CPCs will increase, how CTR will change and which advertisers will win and loss from this change. Early feedback I am seeing is that CTR is […]

Google removes Adwords from sidebar in its SERPs

Google removes Adwords from sidebar in its SERPs Google removes Adwords from sidebar in its SERPs

Google Adwords are pay-per-click marketing enabling advertisers to get their message out above, below and up until now at the side of natural search engine results page (SERP). Google have now removed the 10 paid search Adwords results from the right hand side of the Google search results page, replacing them with company information known […]

Instagram Has Now Extended Video Ads To 60 Seconds

Instagram Has Now Extended Video Ads To 60 Seconds Instagram Has Now Extended Video Ads To 60 Seconds

Instagram has announced that it began running its first 60-second video ads, starting with T-Mobile &Warner Brothers. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post. Instagram tells me that “We recognise that advertisers have a variety of creative resources and want to bring […]

5 Pay Per Click Hints & Tips

5 Pay Per Click Hints & Tips pay

Advertising is a useful way for e-commerce websites to expand their product reach, gain leads and serve customers. However, landing pages and e-commerce websites can’t depend on traditional advertising methods to bring in revenue. These types of brands need Web-based advertising in order to thrive. Many organisations utilise Google AdWords and proper SEO to make […]

Exploring The Reasons Local Businesses Fail When Using Google AdWords

Exploring The Reasons Local Businesses Fail When Using Google AdWords Exploring The Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you. AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad […]

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