Category: SEO

3 Key SEO Tactics For Ranking in 2018

3 Key SEO Tactics For Ranking in 2018 3 Key SEO Tactics For Ranking in 2018

You wouldn’t be wrong in thinking that SEO is getting more complicated as the years roll by. SERP snippets, structured data, voice search, mobile-first indexing; it seems like if you’re anything other than an SEO expert, you might as well just give up the ranking game before you begin. But whereas it is true that […]

Effective steps to improve your SEO with long-tail keywords

Effective steps to improve your SEO with long-tail keywords Effective steps to improve your SEO with long-tail keywords

Ranking for common or broad keywords is a particularly challenging task for most small businesses. These words and phrases are often highly competitive and require significant resources to rank for. A better option for most entrepreneurial endeavours to increase online traffic and rank well in the SERPs is to leverage long-tail keywords. While it does require a […]

Our favourite three SEO ranking factors from 2017

Our favourite three SEO ranking factors from 2017 Our favourite three SEO ranking factors from 2017

SEO strategies are constantly influx. This is the very nature of the practice; perpetual evolution. In 2016, webmasters had to be in flow with updates like Penguin 4.0 while the Possum algorithm update shook up local search results. Because of SEO’s dynamic and uncertain nature, business owners need to regularly brush up on the discipline’s latest best practices and most […]

How to pick the Keywords that really matter

How to pick the Keywords that really matter How to pick the Keywords that really matter

Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial […]

What are Backlinks and why do they matter to your SEO?

What are Backlinks and why do they matter to your SEO? What are Backlinks and why do they matter to your SEO

Well, for one, backlinks are the biggest way for people on other websites to find your own, because that’s exactly what they are: links directly to your website from another place on the internet. It’s not complex, but it matters a lot, because a link is important; it lends a great deal of weight to […]

Why Your Website Is Important To Your Marketing Strategy

Why Your Website Is Important To Your Marketing Strategy Why Your Website Is Important To Your Marketing Strategy

Your website is the shop window to your organisation so it’s critical that it’s maintained, updated and functional. Would you go into the shop with a carefully designed and creative shop window or would you go into the one that has been neglected, isn’t up to date and has last year’s products in the window? […]

Why You Should Be Blogging

Why You Should Be Blogging Why you should be bloggin

Blogging not only allows for a company or individual to boast about what they do and what their products offer it’s also a great platform for sharing industry news and great, interesting content. From an SEO standpoint it’s priceless.. and let us tell you why. Blogging helps drive traffic to your website If you want […]

How long should it take to see SEO results?

How long should it take to see SEO results? How long should it take to see SEO results

When a company begins to develop a SEO strategy or work with an optimisation agency, the single biggest question on everyone’s minds is, “How long until our site tops the SERPs?” It’s a fair question to ask. Brands (especially those who are just starting out) are in a hurry to gain visibility, leads, clients and […]

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