Category: SEO

Ways to ensure your Google Penguin Ready in 2016

Ways to ensure your Google Penguin Ready in 2016 Google Penguin

Ever since the last Google Penguin update in October 2014, Webmasters and SEO experts have been patiently awaiting Google’s Penguin 4.0 Algorithm update. The refresh – which was expected to hit by the end of 2015 – has now been pushed back into 2016. This just means more time for you to get your site […]

Should you be wasting money on Twitter Ads?

Should you be wasting money on Twitter Ads? should you be wasting money on twitter ads

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape. […]

What Is SEO And Why Is It Important?

What Is SEO And Why Is It Important? What Is SEO And Why Is It Important?

SEO is the acronym for Search Engine Optimisation. This term describes the complex process of making your website appear higher in the natural/organic (unpaid) search engine results. As 92% of web browser searches are conducted with Google, we focus our attention on this particular search engine. Your website is also optimised for Bing, Yahoo and […]

Delusion and fallacy about SEO – an overview

Delusion and fallacy about SEO – an overview Delusion and fallacy about SEO - an overview

There are plenty of myths and misconceptions out there regarding SEO that you need to find out about. The problem with so many of them is that they have been circulating for duration of time and they are thought to be fact. Just because you read some information online though doesn’t make it fact. As […]

7 simple yet vital SEO first steps for a new website

7 simple yet vital SEO first steps for a new website 7 simple yet vital SEO first steps for a new website

here’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and tricks that will get your site to the top? Not understanding the best SEO practices can leave your site in the dark which means […]

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