Social media is now a totally embedded as an inbound marketing channel, with capacities to re-engage a customer base and influence huge audiences. So much so, that links, buttons and widgets that connect websites to profiles are everywhere. There is barely a site hosted without them… It is safe to assume that the majority of […]
Before going full throttle posting to your social media platforms, take a little time to understand how each one is used better so you can get it right from the very start. Here’s a handy guide to see you through… Facebook – Facebook is geared towards news and entertainment so use Facebook to give information […]
Instagram seem to be doing a pretty stellar job of closing down fake/spam accounts recently but in doing so, a few real accounts are getting shadow banned/blocked/shut down. You wont actually be told you’ve been shadow banned if or when it happens, your engagement will just take a huge nose dive because nobody will be […]
A great way to manage success is by evaluating your results. This has never been more true than with social media. Measuring your data is essential to not only document growth, but to understand your audience, see what’s working and what needs to improve. But understanding your insights and metrics isn’t always as easy as […]
Building a relationship with your audience in the ever developing online landscape isn’t easy. From reductions in organic reach to evoking engagement with your audience, developing this relationship is crucial for success in 2019. To navigate your way through the algorithms here are 3 ways to build engagement with your brand. Engaging Visuals Are Key […]
Instagram is quickly becoming the number one platform for social media engagement. From brand awareness, eCommerce sales or driving traffic to your website, here’s how Instagram and their Stories feature is an ideal way to develop your brand. What’s Your Strategy? Over 1 Billion people use Instagram every month. This means its crucial to have […]
As algorithms continue to develop and change, the organic reach of your pages’ posts are diminishing drastically. In order to incise you to pay to boost your content, social media giants such as Facebook and Instagram withhold the majority of your audience from you and until a new platform comes along, that’s the situation for […]
Instagram has changed the way most people view the world, and more importantly how they interact with brands. Sprout social recently released stats that say 65% of the top-performing Instagram posts feature products, and that 80% of users follow a business. Obviously, these stats are great for businesses but let’s not all start flooding the […]
As a business owner or marketer, you don’t always have the time and resources to be on every social media platform and keep each constantly updated. The most important thing to do is to understand which social media platform is right for you, your goals and the needs of your customers. Here is a list […]
An increase in followers means an increase in potential customers. Depending on your trade, it can be tough to grow your following. So how can you get more followers to your social media presence? Well, here are six ways that can help. Create High Quality Content Post images that are high in quality and stand […]
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