Why Content is Essential to your Digital Marketing Strategy

Most buyers engage with company content prior to converting with a company. Your business will be in a much stronger position by having a clear approach to all aspects of content creation. Here are a few important points to consider including in your digital marketing strategy.

Your Blogs

Understand what content your audience wants to read about. Find which terms they are searching for online and create topics based on this. The content needs to be useful to the reader and provide something of interest where they wouldn’t otherwise have known about or perhaps little about.

Engaging Videos & Pictures

Placing videos on social media can be a great way of attracting attention. Your video content should be memorable, shareable, judicious and encourage people to want to engage with it. You should use pictures in your posts as they stand out better than text, especially if the text is lengthy.

Build Relationships

Content marketing is a great way for you to build relationships with your customers. The best content for building relationships are how-to videos and other informative visual content which can help customers get more out of your products or services. The more value customers get, the more likely they will return. On your social media channels you should be engaging with comments people post to your shared content and answer any queries you receive in a speedy manor.

Content Fuels SEO

Search engines are a go-to place for anyone who has a question. Optimising your content to appear in the relevant searches can help you attract new leads to your website. SEO revolves around keyword placement, backlinks and website visitors, your content enables you to create web pages that fuel each of these components.


Your content doesn’t just extend to the content on your website or social media channels. It can help build awareness of your business among your target customers, provide you with lost of shareable content and generate backlinks that support your SEO.

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Alistair Hague

Alistair Hague

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