Creating An Effective Landing Page

An effective landing page is a fundamental part of successful online marketing. A well constructed landing page grabs the attention of visitors and compels them to complete a conversion. Here are some useful tips to consider when creating your landing page.

Make Your Page Appealing

The look of the page and how well it is structured will have a big impact on how effective your landing page is. The main goal of this page should be to make it as simple as possible for a visitor to convert, therefore it is important that all elements of your page work towards the conversion objective, whether that is completing a form, making a purchase, newsletter sign up, or downloading something.

Make Your Page Mobile Friendly

It’s vital that your landing page can be easily navigated on a mobile device. Internet usage on mobiles continues to rise as people can access what they need to on the go. Having a page that is mobile friendly can greatly increase your chances of conversions. Make sure your page loads fast, is easy to navigate through and easy for people to access.

Keep Forms Simple

Ideally you would like to collect as much useful data as possible from visitors to your site. When it comes to creating a good landing page, less info is better. It’s important that you have as few forms as possible for visitors to fill out. The more you ask of them the less they will be interested in completing the form as it can be time consuming. Only ask your visitors for the essential information that you need.

Make It Clear What You Offer

A well structured landing page should make it clear what is being offered to or asked of the visitor. The headline and subheadings provide you with an opportunity to promote what you offer. Many landing pages opt to push their value proposition to the main headline and use the sub-heading to discuss the actual offer. The first few seconds after someone arrives on your landing page are the most vital and can be the difference between whether a visitor converts or exits the page, so it’s essential that you make it clear and precise.

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Alistair Hague

Alistair Hague

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