To Emoji Or Not To Emoji, That Is The Question

Emoticon life really has come a long way since the days of the 🙂 hasn’t it?

We’re living in a world where our mobile phones are almost more precious than the entire brood of our own offspring and I myself am an avid emoji over user. Since Apple added the emoji keyboard to it’s iPhones and Macs everybody and their Gran has been in on the action but is there a time and a place?

Brands have embraced the global phenomenon by incorporating the into their marketing strategies and not just through social media platforms. Apparently these bright ‘character images’ aren’t just for the younger generation amongst us either with a staggering four in five 18-65 years olds using emojis on a regular basis.

Now, we know emojis aren’t going away anytime soon but should you be using them to market your brand?

Think about your target audience, we know the age range of emoji use is varied so delve a little deeper into your own clientele. Sixty percent or women use emoji’s frequently in comparison to forty one percent of men and with an average of 319 million active monthly users on Twitter alone, the media marketing world really is your oyster. Just don’t start throwing emojis all over Twitter land that are irrelevant to your brand and message.

So the question here is… To emoji or not to emoji.

They do say a picture is worth a thousand words after all.

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Aimee Hughes

Aimee Hughes

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