Hashtags will always be the answer to improving a businesses Instagram strategy. You may have never used hashtags or you might be using them all the time however, there is a certain way to work around hashtags. It’s a little bit more complicated than just adding the top hashtags that pop up onto your screen.
As you can see from the image above, if you type in #food the top hashtags will appear. This doesn’t mean you want to use them all! You will end up being a tiny fish in a very big pond. Scroll down and find the more niche hashtags with a few thousand posts. If you have been doing this already, and your growth strategy isn’t performing as well as you had hoped you might be using banned hashtags.
What are banned hashtags?
Banned hashtags are hashtags that have been reported because they go against Instagram guidelines. To give a quick answer, if you use banned hashtags your post will be hidden and damage your organic growth.
Here are a few of this years banned hashtags:
There are obvious hashtags on the list that are inappropriate that you would expect to be banned however, we have provided the list of hashtags that you may never think would be there.
What happens when I use a banned hashtag?
If you use one of these hashtags, your post will not be shown to your audience. The only time people will is when they are visiting your profile or if you link your new post onto your stories. If you use too many banned hashtags, your account will become known to Instagram and could end with your account being removed from the platform. None of us want this to happen, so please be careful when using hashtags! I told you, it’s not as simple as it looks!
How do I stay on top of banned hashtags?
It’s tricky as Instagram don’t post the updated list of banned hashtags whenever they do change. The best way to prevent yourselves from becoming shadow-banned is by keeping your hashtags very specific. As mentioned earlier focus on your niche hashtags, the more specific you are the more engagement you will create!