How to Make Sense of Your Data

A great way to manage success is by evaluating your results. This has never been more true than with social media. Measuring your data is essential to not only document growth, but to understand your audience, see what’s working and what needs to improve. 

But understanding your insights and metrics isn’t always as easy as it sounds. So, here is a quick guide on how to make sense of your data.

Set Your Social Goals

Before you start obsessing over your followers and likes, outline what you want to achieve in relation to your products. This will help prioritise not only the content you put out, but how you can monitor your success in return.

Focus on what you’re trying to accomplish or gain through these social channels? And which channels are most relevant to those goals?

Start by looking at your social accounts and you can utilise them individually to your advantage and track your progress. Facebook, Twitter, Tumblr, Pinterest, YouTube, and Instagram etc. Can all be used in unique ways to give different results.

All of these individual channels also offer different responses, depending on what you want from your audience. Reading, sharing, a reply, a click, purchasing or just engagement, by listing out your business goals for each social media channel, you can study your data accurately.

Use Metrics to Measure Your Goals

Once outlined, use metrics and behaviours to measure your goals. Retweets, reposts, replies, comment and clicks are all possible ways of measuring your practical engagement.

Awareness of your brand can be managed by assessing your data. Metrics like volume, reach and exposure can indicate how far your message is spreading. 

Your data can also measure engagement. From replies to comments and the number of people participating, your data can prove how often people are getting moved with what content your releasing.

Always Measure

After you know what metrics are your main focus, using the tools available to capture your metrics is a sure fire way of utilising all of the data available to create growth.

Some social media platforms offer your analytics and others suit a third party. Facebook provides deep insight on your posts performances and a lot of information on your followers. From age, gender and location, all of this data can be useful for targeting ads and tracking where your audience is growing.

Twitter can be measured through services like Crowdfire that offer further insight and management tools for your account. Tools like this also work in real time, so you can trace your data as your results are happening.

Report Your Results

When reporting your results, your initial figures can be used as a benchmark for measurement it the future.

Refection is also key, to note if your results are what your expected and how the relate to your competitors’ campaigns.

Asses & Adjust

Upon reflecting on your data, areas of improvement can become clear. You can adjust your goals based on your data and reprioritise as necessary.

Social media can be your strongest assets to your business, if you understand what you’re looking for. By monitoring your data and learning from it, you can achieve success like never before.


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Aimee Hughes

Aimee Hughes

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