Whether you’re a small business owner or the CEO of a multi-million pound company, the advertising platforms you choose can make or break your year and your career.
And there are so many advertising mediums available these days, you have to keep in mind that every salesman you meet will tell you that the advertising platform they’re selling is the key to spending less and making more.
Not to mention, if you’re a fan of the TV show “Mad Men,” you’ll have gained insight into the lives of innovative marketers in the 1960’s and the creative campaigns they used to help companies sell more product, but in today’s world, running a successful marketing campaign isn’t just about designing a great graphic coupled with a catchy one liner for a full page newspaper ad.
Don’t get me wrong, in some cases it still can be, but unless you’re a FTSE 100 company with a huge budget, you’re probably going to find it tough to run full page newspaper ads or national TV and radio advertising campaigns.
Digital marketing has emerged as a way of levelling the marketing playing field where small start ups can compete with FTSE 100 companies and the success of a campaign doesn’t come down to the budget alone, but to the innovative thinking of the campaign manager and the advertising platforms used.
Google Adwords is one of the main digital platforms that has helped businesses achieve a positive ROI and measurable, scalable growth, without massive budgets.
In this infographic, SMBclix, describes the potential benefits of running an Adwords campaign compared with the more traditional “Mad Men” forms of advertising that Don Draper favoured back in the 60’s.
(Be sure to click on the infographic and then to click again to see a bigger version with larger text.)