Getting traffic to your website is crucial to the success of your business online. Search engines like Google act as an important bridge to connect your target audience with your content. Facebook drives more website traffic than any other social media platform. Here are a few ways you can boost traffic to your website via Facebook.

Keep Your Content Updated

The content you post is very important to your success on Facebook. Your audience will be looking for content that they can engage with and find useful. If you don’t already have a blog or news page, then you should. You should be keeping the content updated and post to your social media channels regularly, especially Facebook.

Use Large Images

Visual content can be far more attractive in comparison to lots of text. The images you use should be large and bold so that they make the viewer want to look and read more. You should also make sure your website URL is noticeable on your Facebook page and is contained in posts so that there is plenty of places for viewers to navigate to your site.

Advertise

Advertising on Facebook is one of the easiest ways to gain traffic on your website. You can get your posts in front of your desired audience and for little cost. Facebook provides many different ways to advertise and you can choose from a variety of different goals. If you are wanting to just send people directly to your website then there is an option to do so.

Craft Compelling Text

Although it’s quite obvious, you should use a friendly tone in all your content. Don’t be afraid to use humour in some of your posts. People are more interested in content they can relate to as oppose to text that is boring or lengthy.

Communicate With Your Audience

Once your post is published, it won’t be long before you receive replies from your audience. You should be communicating with replies to your posts and if there are queries then you can direct people to the relevant area.