News, views and

Industry Insight

Content Creation
Holly Hartley

Creating Conversation on Social Media

Creating conversation with customers can increase their engagement with the brand, generating a closer more trustworthy relationship for both parties. For effective communication channels to be established brands need to know where their consumers are

Read More
Digital Marketing
Holly Hartley

Utilising Podcasts for Business

Research from Ofcom found that 7.1 million people in the UK listen to podcasts each week, and this is set to increase. Why has there been an increase in podcast listeners? This could be down

Read More
Content Creation
Holly Hartley

The Rise of Influencer Marketing

Social media marketing is constantly changing, which has allowed influencer marketing to be become a key advertising method. What is an Influencer? An influencer is someone that sways your audience to follow certain trends and

Read More
Conducting Market Research
Content Creation
Holly Hartley

Conducting Market Research

Conducting market research can be highly beneficial for your company.  It can be used for many different aspects of your business such as product testing for new product development, and gathering customer insights. There are

Read More
How to create a customer persona
Content Creation
Holly Hartley

How to Create a Customer Persona

Creating personas allows you to construct what your ideal customer looks like. This can optimise your business strategy, as marketing can be directed at current and potential customers who match your chosen persona.  If your

Read More
SEO Myths You Should Completely Ignore
SEO
Alistair Hague

SEO Myths You Should Completely Ignore

If you want to be successful with your websites SEO, you need to put a lot of thought & effort into it. Sadly, SEO isn’t something easy and intuitive. Sometimes it’s hard to figure out

Read More
Laptop With Code
Digital Marketing
Chloe Rudd

Simplify Your Tracking With Google Tag Manager

Google Tag Manager It’s probably a tool you’ve heard of but not put too much time into learning – it’s a developer’s tool, right? Wrong! Google Tag Manager is the perfect weapon to add to

Read More
The power of fresh content
Omni Services
Emily Ledger

The power of fresh content

It’s easy to fall into the habit of investing in your website design, filling your new website with content and then leaving it as it is. With so many different types of digital marketing to

Read More
Scroll to Top