The World is Changing: How Do We Adapt to Life Online?
The world is a bit of a strange place at the moment and businesses are having to adapt quickly to figure out how they can continue to operate through the crisis. We’ve seen businesses reduce
How Can Tik Tok Help Promote Your Business
The video platform Tik Tok was launched back in 2016 and has since accumulated a following in more than 150 countries. As its popularity is surging, brands and businesses are getting on the hype, increasing
Product Thinking Is The Next Big Thing In User Experience Design
When we think about User Experience, we often think about a simple, beautiful, and user-friendly set of product features that make life easier for the user. But in fact, the features are just a small
Improving your Social Strategy with the use of Paid Ads
Paying to promote your content on Facebook is as easy as hitting ‘Boost’, but knowing if you’re putting your money to the best use is harder to tell. It’s no secret that social media algorithms
Designing an Identity for EMMAC Life Sciences Group
EMMAC are Europe’s leading independent cannabis company, they bring together cutting-edge scientific research with the latest innovations in medical cannabis cultivation, extraction and production. EMMAC approached Omni at the beginning of their journey, looking for
How To Build Your Brand Awareness Online
Not everyone has an endless cash flow to start a new venture. If you have the imagination and the drive though, you need little money. We’re touching on the things you can do now for
Understanding your Social Media site integration and its impact on your inbound marketing
Social media is now a totally embedded as an inbound marketing channel, with capacities to re-engage a customer base and influence huge audiences. So much so, that links, buttons and widgets that connect websites to
The Best Ways To Use Each Social Platform Explained
Before going full throttle posting to your social media platforms, take a little time to understand how each one is used better so you can get it right from the very start. Here’s a handy
The Importance of Keeping Your Content Up to Date
While maintaining a regular flow of posts to your website, as part of your marketing strategy, the importance of keeping your content relevant cannot be overstated. It might be easy to think that keeping your
Designing a Brand Identity for Linell Homes
Linell Homes is a property development company, creating a diverse range of high-quality homes throughout the UK. Linell Homes approached Omni in need of a complete brand identity and online presence. We began by asking
Why Designing Your Website For Users Is Essential For SEO
When you building a new website, one of the big issues is whether to prioritise the design, the content or the SEO. Stunning web design gets visitors to read your content. In turn, great content supports
Optimising your Content: Choosing SEO Keywords
When writing content for your website, Search Engine Optimisation (SEO) and readability should be your main priority. After all, even if your copy is of the highest quality, it won’t be helpful if no one’s