Rise of the Machines: What does AI & Natural Language Processing mean for SEO
AI/Machine learning is not entirely new, but as the technology behind it continues to evolve, it’s important to think about its dynamic impact on technical SEO, content, link building, and links. The latest Google updates
Creating Conversation on Social Media
Creating conversation with customers can increase their engagement with the brand, generating a closer more trustworthy relationship for both parties. For effective communication channels to be established brands need to know where their consumers are
5 Ways To Use Product Videos To Drive More Sales
You likely made it to this post because you already know the importance of using visual content to engage users with your brand in our visually stimulated culture. The question you may be asking now is,
Top Tips for Battling Creative Block Over Lockdown
Our worlds have been turned upside down in 2020 and for a lot of people, this has meant our homes have turned into our office spaces. With everything that’s going on around us and the
Utilising Podcasts for Business
Research from Ofcom found that 7.1 million people in the UK listen to podcasts each week, and this is set to increase. Why has there been an increase in podcast listeners? This could be down
The Rise of Influencer Marketing
Social media marketing is constantly changing, which has allowed influencer marketing to be become a key advertising method. What is an Influencer? An influencer is someone that sways your audience to follow certain trends and
What should I blog about? The dreaded writers block.
Picture the scene, it’s been two months since my last blog post and my boss is reminding me that I need to keep the content up to date. Now, we all know that keeping your
How to Perform an Internal, External and Competitor Analysis
It is essential for your business to know the competition within the industry you are working in, to remain competitive. Identifying consumer and industry trends that could affect your business is also important as you
Conducting Market Research
Conducting market research can be highly beneficial for your company. It can be used for many different aspects of your business such as product testing for new product development, and gathering customer insights. There are
How to Create a Customer Persona
Creating personas allows you to construct what your ideal customer looks like. This can optimise your business strategy, as marketing can be directed at current and potential customers who match your chosen persona. If your
SEO Myths You Should Completely Ignore
If you want to be successful with your websites SEO, you need to put a lot of thought & effort into it. Sadly, SEO isn’t something easy and intuitive. Sometimes it’s hard to figure out
Simplify Your Tracking With Google Tag Manager
Google Tag Manager It’s probably a tool you’ve heard of but not put too much time into learning – it’s a developer’s tool, right? Wrong! Google Tag Manager is the perfect weapon to add to