The world of social media and digital marketing is ever evolving and if you’re not careful, you’re all important marketing strategy can quickly become outdated.

Technology and digital has and is always changing the way we do business. The novice marketer will fail to realise just how quickly things are moving and how often social media platforms are trialing new features, leaving your brand/business well behind the rest.

Failing to keep up with the latest trends can be one of the biggest marketers mistakes and cost your company. Finding the best information available to you can be time-consuming and a little overwhelming. How you take this on may depends on your field within the digital marketing world.

Social media marketers may turn to trending articles & new webinars whereas web designers might be keeping up to date at seminars of conferences but how can YOU keep up to date.

Blog Articles

Blog articles are a good place to start because they will be updated as soon as something has rolled out/changed or if they are really ‘in the know’ it may even be before launch dates.

Check social media platforms news feed web pages too.

Social Media Platforms

Talking of those social media platforms, a great way to stay up to date on digital marketing trends is to follow industry leaders and receive daily updates, their personal thoughts, and opinions on digital trends. By following specific hashtags on Twitter you can ensure you receive news in real time.

Courses

Nobody knows everything about one subject at all times and with this ever-evolving digital world, training and courses will expand your skill set, give you extra understanding and give you the knowledge you require to take your brand/business forward.

There are many online modules/training courses you can including those by big global companies and also smaller brands and even stand alone influencers.

Online Publications

Online publication sites such as Marketing Land, Marketing Tech News, and The Drum are amongst the most up to date and reliable sites to read regularly.