In 2016, mobile usage surpassed desktop in internet traffic with over 52% of internet use coming from a mobile device. This shows that having a mobile friendly website is becoming more important. With more visitors accessing company sites via their mobile device, it’s not only important to have a mobile friendly site but also provide that user with a positive experience.
Mobile devices are now responsible for 40% of online transactions. The better experience you provide for a mobile user the greater the chance they’ll convert into new business. You may offer some of the most unique products at the best prices but if your mobile experience is poor or non-existent, your company could miss out on potential customers.
On average, mobile website users will abandon a page if they have to wait more than 6 seconds for the page to load. The top three reasons for people not making a purchase on a mobile site is:
- Slow loading time
- Difficulty in navigation
- Difficulty in finding what you’re looking for
Your mobile friendly website also needs to be able to load quickly. The navigation menu should be easy to spot and use. The chances are that if a user wanted to purchase an item but was greeted with slow loading speed and poor navigation then they’ll likely switch to an alternative that makes purchasing easy.
A mobile friendly website can benefit your reputation. People take note of a website that provides them with a quick and easy way of finding what they want. Equally, people will also take note of a website they have a bad experience with. Google rewards websites that are mobile friendly with higher ranking in mobile search results. A mobile friendly website will allow your site to be seen and visited by more people.