Optimising your Content: Choosing SEO Keywords

When writing content for your website, Search Engine Optimisation (SEO) and readability should be your main priority. After all, even if your copy is of the highest quality, it won’t be helpful if no one’s reading it… Considering SEO when choosing your keywords can help your post to gain as much attention as possible.

What are Keywords and Phrases?

Keywords and phrases are the search terms that you want your post to rank for. Your chosen keywords or phrase should be used in your post title, description, and throughout your text, in order to give your page a higher chance of ranking for those terms in search engines.

Here are some tips to help you pick the best keywords for your blog post.

Establish the Intent of your Content

The first step to choosing effective keywords for SEO is to establish the intent of your post. In other words, what needs will your content meet for your potential customers? For example, if you are providing instructions or information, as opposed to directly trying to sell something, your keywords will probably be slightly different.

Google has become very effective at determining searchers’ intent and works to provide them with the most relevant results. If you are trying to sell knitted socks, you might use [buy knitted socks], but if you are providing instructions on how to knit socks, you would instead use [how to knit socks], for example.

Do Some Research Before Choosing SEO Keywords

The best way to get into the head of your potential visitors is to become one yourself. Set out to discover similar content on the internet by researching potential keywords and phrases. This type of research will give you a clear idea of what phrases yield the most relevant results.

However, that isn’t to say that you should always use a keyphrase that brings up the most relevant pages. Although more people might search for this phrase, there will also be a lot of competition, making it more difficult to rank for it.

Consider Long-Tail Keywords

Another good strategy is to make your chosen words or phrase slightly more specific. This is called a long-tail keyword. A long-tail keyword, although it will likely have less traffic, will give you a higher chance of ranking in search engines. For example, you might use [hand knitted sicks] instead of just [knitted socks].

Striking the balance between more search traffic and more conversion can be difficult, but getting it right will definitely be worth the effort.

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Emily Ledger

Emily Ledger

Emily Ledger is Copywriter and Digital Content Creator at Omni. Having studied journalism at Sheffield Hallam University, Emily specialises in feature and magazine writing, as well as niche industry-focused news.
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