There’s no such thing as ‘one-size-fits-all’ SEO formula. A good process is what differentiates good and poor strategy. Omni has invested several years of experience in defining the most result oriented SEO process to truly and efficiently improve your website’s organic visibility.
We have years of experience in popular ecommerce platforms and shopping carts including Magneto, Woocommerce, Shopify, Joomla, and Google Merchant Centre. We can assess the strengths and weakness of your online store, and then pinpoint ideal ecommerce SEO strategies to help you gain higher visibility on search engines. Let’s get started…
TECHNICAL WEBSITE EVALUATION OR AUDIT
Why is your website being left behind compared to your competition? We will identify and fix technical issues that are hindering it from its reaching full ranking potential, including duplicate content, bad URL scheme, bad site architecture, hidden texts, slow download time, and many more.
Our goal is to clean up your website in order to dramatically improve its overall search engine friendliness. During this audit, we also analyse your competitors’ search presence to understand the likelihood as well as the time frames required to achieve better rankings.
KEYWORD RESEARCH AND ANALYSIS
It all begins with keywords. Identifying and targeting the “right” keywords is crucial to your campaign’s success, as it brings in the “right” kinds of visitors. This is why Omni spends time determining the best search words or phrases that could improve your website’s conversion.
What keywords should your website rank well for in order to boost sales or enquiries? Answering this question is our priority and is the centre point of our strategy. We consider estimated search volumes, intent, and competitiveness of the most relevant words and phrases. We then use a proprietary formula to estimate traffic and revenue potentials for those keywords to see which ones are worth chasing.
ON-PAGE SEO OPTIMISATION
Omni team spends hours optimising on-page elements of your website including Meta tags, page content, navigation, breadcrumbs, header and footers, etc. Developing of a search engine friendly site structure and carefully planning keyword density, placement, and prominence are significant components of increasing your website’s visibility in the search engines.
CONTENT DEVELOPMENT & MARKETING
Nowadays, content is king (and it will always be). We work with you to develop strong, high-quality content that is written for your audience but is friendly to search engine spiders as well. Our SEO consultants and content writers work together to develop informative and useful articles, press releases, and blog postings that naturally generate more backlinks to your website.
OFF PAGE SEO/ LINK BUILDING
Our team can build comprehensive off page SEO or link building campaigns to increase the number AND quality of inbound links that point to your website, thereby improving its domain authority. We also perform an extensive links audit to understand your site’s backlinks profile and identify & remove any low-quality link found. We also generate detailed reports presenting all our link building efforts in a clear and easy to understand manner.
LOCAL SEO STRATEGIES
Do you want to target customers who live within a certain vicinity? Omni provides local SEO services to improve your website’s rankings for geo-targeted keywords within your city, state, or county. As a part of this service, we will work on building citations, reviews, and optimisation of Google listings, etc. with the goal of getting your website on the first page of local SERPs and on map results.
Social media and SEO go hand in hand in helping your website and your brand achieve relevance. Search engine algorithms now use social signals as an indicator of worthiness. We make social media and SEO work in sync to put your brand in front of more potential customers. Increasing your presence on Google+, Facebook, Twitter, and other social media platforms is part of our SEO process.
ECOMMERCE SEO STRATEGIES
Omni has years of experience in popular ecommerce platforms and shopping carts including Magneto, Woocommerce, Shopify, Joomla, and Google Merchant Centre. We can assess the strengths and weaknesses of your online store, and then pinpoint ideal ecommerce SEO strategies to help you gain higher visibility on search engines.