Have you ever been scrolling through your newsfeed to find an ad that’s oddly specific and applies to you? Well that’s because that company has utilised Facebook’s marketing suite to reach out to potential customers.
Unlike AdWords, this style of advertising is much more targeted when it comes to who sees the ads and who doesn’t. You’re in complete control of age, gender, job, interests, location and even education levels. This means, by looking over your analytics data, you can form a campaign that reflects your current customers and send it out to people who are very similar to them. With combinations of boosted and sponsored posts, and sidebar advertising, you can start putting your ads in front of the people you know will be interested in what you do.
With over 1 billion active monthly users, how can you use the legendary Facebook to help your business grow its sales?