When seeking new clients, keeping your website up to date is one of the most important things you can do. It’s easy for people to be put off by a website that is hard to navigate, out of date or doesn’t provide them with the information they are looking for. There are three key areas you should be considering.
Keep Your Content Fresh
You should be keeping your website content up to date. Having up to date content is not only informative but it displays to customers that you take pride in what you do and that your website is being maintained. There are many websites in which the latest posts were from years ago, this could potentially put customers off from getting in touch or purchasing from you.
A gallery page is a useful way of demonstrating what you company can do. You could update the page each time a project is complete and display what you have done. If you work in web design, then you could display the sites you have created, this could help bring in new clients to your business.
Have A Modern Website Design
Provide the user with a website that provides easy navigation, looks interesting and is user friendly. It’s worth viewing your competitors websites and consider a modern layout that can compete.
The majority of website traffic now comes from mobile devices. It’s surprising to see how many websites still aren’t mobile friendly. Ensure your website is easy to view on a smaller screen, otherwise you could be missing out on a lot of potential customers.
Keep Your Website Secure
Security should be one of the top priorities for businesses regardless of size. You will have likely heard in the news about large companies getting hacked and spilling important information. This leads to a lack of trust and will no doubt harm the business.
One of the reasons why websites get hacked is due to vulnerability in the chosen website platform. WordPress is one of the most understanding and secure platforms to build your website on. There are new releases every few months that provide new security features and keep your website up to date with the latest security threats.