If you haven’t already downloaded Snapchat, you should…right now! Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears never to be seen again.

To expand its services, Snapchat has added live text, chat and video calls between contacts. It attracts a daily average of 100 million users!

We’re going to take a look at the different ways in which you can utilise this ever growing platform:

1.Tease new products to your fans.

Marketers can make a serious impact with product launches with digital marketing.

Snapchat is an ideal opportunity to start teasing out videos and pictures of new products. Because these images last a few seconds, you can expect a fair amount of buzz and chatter to surge around your new offering.

2.Provide behind the scenes access.

This creates a more authentic view of your brand, people love to sneak peak at the goings on of any businesses.

Have fun and use the caption and drawing tools within Snapchat. This shows off your personality and corporate culture. This is a great opportunity to show your fans how different your brand is from your competitors’.

3.Keep it Disney

Snapchat is about as casual as social media platforms can get. Your followers aren’t interested in corporate stuff, they’re looking for color, action and fun. Stick to your brand guidelines but have flexibility, show who you are behind your store/site.

4.Offer contests, incentives or promotions

Snapchat can get you real foot traffic with Snap incentives. Incentives are a classic marketing strategy, and have become an expected staple within social media. Businesses often host giveaways asking fans to like, retweet, share and comment for a chance to win something big on platforms such as Facebook and Twitter.

Snapchat can be used the same way. Businesses can send offers to their snap friends and followers or create competitions asking followers to snap a picture with a brand hashtag.

5.Collab with influencers & bloggers

Social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.

Keep in mind, too, that influencers who are skilled with the Snapchat platform can create spectacular video content that can further enhance your brand voice and personality.

So, in summary, you have nothing to lose! Get Snappin’.