The design world is rapidly changing. New technology means we have new design ventures. From sensory design to augmented reality (AR), we can experience the creative world in brand-new ways.
As designers we are looking for inspiration and new techniques all the time and soon AR will be our new normal.
What is Augmented Reality?
Augmented reality is an interactive experience that can be placed in the real world. It enables you to enhance the physical world with computer designed inputs, which can be anything from a GIF to a video. The content then responds in real time, typically through movement and is visualised through your device.
AR has become less intimidating to creators. It is an easy design technique while creating an immersive experience and allowing you to be an active part of the process.
Why should you use Augmented Reality?
Augmented reality has several benefits for both designers and users. The engagement and interaction can provide a richer experience and helps you visualise products and designs easier. This will benefit everything from business revenue to product performance.
AR is also being utilised in many other fields of work, from the medical training profession to classroom education. Augmented reality is helping change the way we learn and think.
Why should you choose Adobe Aero for AR Design?
Aero is AR software by Adobe. It is a straightforward way to learn the process of augmented reality. No coding is required as it provides a step-by-step guide with an easy to navigate user interface. There are many built-in animation assets, with premade trigger interactions with easy access to import your files, including adobe illustrator, OBJ and COLLADA.
Aero helps to develop a storytelling technique to promote your brand, product or design and make augmented reality the way forward for the future.