Why You Should Be Using Google Ads

Google Ads is a pay-per-click (PPC) service that allows you to create and display ads for your business online. It can work for almost any time of business and for little cost. Have you considered whether it would be worth advertising online for your business? Here are a few reasons why Google Ads might be the best option for you.

It’s Faster & Easier Than SEO

For websites that have recently been launched, it may take a few months before you see results with SEO. The competition is high and big companies will have already positioned their websites in an organic way, taking up most of the space available. Google Ads is an excellent option for turning your SEO around, and get you onto the first couple of pages of a Google search.

You Can Control Your Costs

With Google Ads you only pay for results. This makes the investment more useful and attractive. You only pay for clicks and conversions once they have occurred. This is useful as it helps you to calculate the return on your investment. Google Ads allow you to track, analyse and optimise all your campaigns. You will be able to see which campaigns are performing better than others and make the necessary alterations.

You Can Retarget Customers

Google Ads allows you to keep displaying ads to people who have visited your website and displayed interest but didn’t convert into a purchase. That person will then find your ads on many different sites they visit, keeping your business and products in mind the whole time. Eventually it’s likely that many of these retargeted people will return to your website to make a purchase.

Beat Your Competition

Because of the speed in which it works, you will have a major advantage over those who don’t use it. You will already be appearing in search engines and your website traffic will increase. If some of your competitors are also using Google Ads, then you can still beat your competition by using keywords carefully and displaying catchy ads.

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Alistair Hague

Alistair Hague

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