It’s a common misconception that the bigger the number of followers, the bigger the influence. We can confirm that in most cases, that isn’t true. Have you ever seen an ‘influencer’ on Instagram with let’s say 70K followers? You scroll down and see that they only get 300 likes per post. It’s not about following, it’s about engagement rate. Sometimes that big follower to small like ratio isn’t the way to go. That’s why Nano Influencers are becoming the next big thing.
As we are all aware, influencer marketing is pretty much the way forward for marketing and will be for a long time. One of the best and easiest ways to market your brand is by heading to Instagram and finding someone with a large following who can promote your products, but it’s so important to see their reach before going ahead. Influencers are great because they have an impact on what their audience thinks and purchase, however the bigger the following sometimes means the less connection they may have with their followers. Influencers have worked to create a connection with their audience, which means that the products they promote – the audience will trust and agree.
A promotion from a small influencer may have a much bigger impact than one with hundreds of thousands of followers.
What are Nano Influencers?
Nano influencers are Instagram users who have between 1,000 and 5,000 followers. They give off the ‘girl/guy next door’ kind of vibe, which makes them come across 10x more relatable than any big influencer.
Why should you work with Nano Influencers?
Nano Influencers have a way of connecting to their audience that no big influencer would be able to achieve in the same way. They are able to create a connection with their audience, maybe by replying to all of their comments, or their messages. It is also shown, statistically, their engagement rate is much higher – reports show almost twice as high! The best thing about Nano Influencers is that they feel like a best friend to their audience, which makes it easier for us to trust them.
The important thing with Nano Influencers is that their small audience follow them for a specific reason, and most likely have experience in a niche market. Not to mention that they will save you a lot of money compared to using a bigger influencer. There are many companies that use nano influencers, here’s a few: