Blogging not only allows for a company or individual to boast about what they do and what their products offer it’s also a great platform for sharing industry news and great, interesting content. From an SEO standpoint it’s priceless.. and let us tell you why.
Blogging helps drive traffic to your website
If you want more website visitors a great way of doing this is to blog and have an active presence online. In short – blogging, social media and search engines.
Here’s how it works
Think about how many pages that there are on your website. Probably not too many. And think about how often you update those pages. Probably not that often because normally your core information won’t be changing too much. An easy way to keep your website active is to blog.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website and in an organic search.
It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Social media footprint
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. It’s also good content you can share directly on your social media channels. You can make it engaging, include a competition in your blog, or have a survey embedded inside to make people stay on your website for longer.
Blog content also helps keep your social media presence going as your blog can serve as a portal of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. This is an effective way to gain organic traffic to your website and hopefully convert them to regular visitors.
It’s also important to build a strategy behind your blog. You need to keep your blog up to date – and remind people you’re still there. Other than showing off your industry knowledge or business information it’s a way of creating a personal tone to your business.